# Supple

> AI-native perimenopause care for Asian women in India and Southeast Asia.
> Building the definitive personalised health ecosystem for women navigating
> the hormonal transition of their 30s, 40s and 50s.

Supple is a health product built for the roughly 500 million women in South
and Southeast Asia who will move through perimenopause in the coming decade.
It provides a clinical-grade symptom screening (26-question hormone panel),
daily check-ins that build a personal hormone map, and plain-language answers
tuned to Asian bodies, Asian diets and Asian household constraints — rather
than the Western, post-menopausal cohorts most existing research was built on.

Founded by Shruti Gupta after her own experience of being told her
perimenopause symptoms were "just stress." Medical guidance from Dr Pranav
Agrawal. Currently in pre-launch; the public product opens later in 2026.

## Key pages

- [Homepage](https://supple.care/): what Supple is, the 30-second check, waitlist, founder quote, FAQ.
- [The Making of Supple](https://supple.care/why): founder essay by Shruti Gupta explaining why perimenopause stays invisible and what Supple is doing about it. Covers medical dismissal, the Mayo Clinic finding that only 6.8% of OB/GYN residents feel adequately prepared to manage menopause, the 2002 WHI misread that scared a generation of clinicians off hormone therapy, and the case for care built specifically for Asian bodies.
- [Journal](https://supple.care/journal): long-form essays on perimenopause — hormone health, women's healthcare gaps, and the science behind Supple's approach.
- [Waitlist](https://supple.care/#waitlist): join the founding-member waitlist. Free access during beta, lowest founder pricing thereafter.

## What Supple is NOT

- Not a supplements brand. Not a hormone-therapy prescriber. Not a wellness influencer product.
- Not a Western-centric menopause app relabelled for Asia.
- Not medical diagnosis. Educational guidance intended to prepare women for productive conversations with their clinicians.

## Contact

- Founder: Shruti Gupta, shruti@supple.care
- Domain: https://supple.care
- Launch region: India and Southeast Asia first
- Target user: Asian women aged 35–55 experiencing (or anticipating) perimenopausal symptoms

## Optional

- [Full educational content](https://supple.care/llms-full.txt): plain-text expansion of the perimenopause guidance on this site, organised into five clusters — recognising perimenopause, sleep and 3am waking, mood/anxiety/rage, testing and bloodwork, and talking to your doctor. Roughly 30 KB. Reviewed against Supple's clinical boundaries by Supple's Chief Medical Advisor.